Death Marketing-1

Use tobacco and be ‘Hero’: JTI's message for Bangladeshi youth

The youth of Bangladesh has become the main target of Japan Tobacco Inc. who has recently entered the country’s tobacco market. JTI which is also the world's fourth largest tobacco company, has started an aggressive marketing campaign that uses alluring slogans and glossy advertisement items to encourage the youth in lighting up. Notably, the punishment for advertising tobacco and tobacco products, under the existing law, is a simple imprisonment or a monetary fine not exceeding Tk. 100,000 or both the penalties and if the offence is found again, the punishment will be doubled. To save the youth from the destructive clutch of tobacco, JTI's aggressive marketing must be stopped.