Death Marketing-1

Advanced ads of BATB

Recently, the BATB has been conducting advertisements to justify the quality of their products which is also banned by the law. Investigations have found that a toll-free phone number has been pasted in different tobacco selling shops with Benson & Hedges logo so that the customers could inform the authority about any complain regarding the cigarette of this brand. In fact, this is a disguised way to promote their brand to the mass people. But following the Section 5 of Smoking and Tobacco Products Usage (Control) Act (Amended, 2015) 2013 any form of activities related to “Advertising of tobacco products” which also refers that all types of direct, indirect or commercial activities to promote the product is banned. The penalties for violating the rules contain rigorous imprisonment for less than three month or a monetary fine less than BDT 100,000 or both, and if the law is violated for the second time, the fine will be doubled accordingly. But by violating the law, BATB is advertising its product gradually.