Death Marketing-1

BATB's New Trap for Death Trade

The multinational tobacco company British American Tobacco Bangladesh (BATB) has been promoting a new brand that aims at hooking potential users with promises of cheap price. BATB has recently introduced Lucky Strike, a globally known brand, to the medium-tier of Bangladeshi market. Lucky Stike costs slightly lower than high-tier brands. This will create a new consumer base and provide an opportunity for users to switch to a new brand, posing a threat to public health. Formulation and implementation of a strong tobacco tax policy will end such evil tactics of tobacco companies.