Death Marketing-1

Media Campaign Opposing Tobacco Tax Measures

Cigarette companies have already launched a concerted media campaign to influence the upcoming FY 2023-24 national budget in their favor. Certain companies have started spreading false and fabricated information that emphasizes raising the prices of low-tier brands only and nothing else. The sole purpose of such a campaign is to keep the respective market shares these companies hold in different cigarette tiers unharmed and also to further spread their leverage in the country's cigarette market. Policymakers must remain alert regarding such manipulation tactics of the cigarette industry as increasing prices of tobacco products through taxation is the most effective tool for tobacco control.