Death Marketing-1

Unorthodox Approach to Market Camel !

Japan Tobacco (JTI) has been promoting its Camel brand of cigarettes via stickers that contain QR codes and a slogan reading '111 Years of Iconicity'. Once a curious person scans the QR code and registers with name and mobile phone number, he/she can also see a video documentary on Camel cigarette. The sole purpose behind launching such a tech-based campaign is to attract the attention of potential young customers. The strict implementation of the law must be ensured to put an end to such advertising and campaigns.