Death Marketing-1

BATB's Unique Promotional Campaign !

British American Tobacco Bangladesh (BATB) has launched a unique promotional campaign for its cigarette brand 'DERBY' where it makes use of popular catchphrases such as 'Life becomes enjoyable during short breaks at work' or 'Breaks are meant for friends, tea and gossip'. The company is now decorating points-of-sale using danglers, posters, banners and watches carrying such catchphrases. As per the tobacco control law of Bangladesh, all kinds of advertisement and promotion of tobacco products is strictly prohibited and considered as a punishable offence. Such blatant violation of tobacco control law must be stopped immediately through strict implementation of the law.