Death Marketing -2

Free razor comes with every Navy Slim pack

Recently, Dhaka Tobacco Industry (DTI) has been marketing its new brand technically by violating the law. To attract the youths and promote the brand, it is providing a gift box containing a packet of Navy Slim and a Gillette Blue 3 razor. Investigations have found that the company is advertising its products by the selling agents, attired in T-shirt and cap resembling the Navy Slim. The selling agents are collecting names, cell phone numbers, age and signature from the tobacco users and the agents are to collect at least 30 names and details in a day. The campaign is running to attract the users, sending them presents and ensuring their participation in other activities. Notably, following the law, such activities are punishable offence and worth for a simple imprisonment for not exceeding three months or a monetary fine not exceeding Tk 100,000 or both. If the offence is committed again, the penalties will double gradually. Such aggressive marketing activities should be stopped by implementing the law immediately.