Death Marketing -2

Latest strategies to promote Winston cigs

Recently, the company is conducting innovative advertisements to market Winston cigarettes. Investigations have found that the youths wearing T-shirt resembling the cigarette pack are trying to attract the consumers. As part of the promotion, they are presenting a mobile lens to take clear pictures with each two packets of Winston cigarettes. Besides, they are also providing a cigarette stick free to everyone present there and in exchange, collecting their names, phone numbers, age and signatures. Basically, the company has started the promotion to attract the youths. Notably, after the tobacco control law, such promotions are punishable offence with the penalty of less than three months of simple imprisonment or a monetary fine not exceeding Tk one lakh or both the penalties, and if the offence is found again, the penalties will be doubled accordingly. Such aggressive marketing activities should be stopped now by implementing the law.