Death Marketing -2

DTI ill moves to attract consumers

Dhaka Tobacco International (DTI) has taken a fresh move to market its brand ‘Navy Super Slim’ by violating the law. It is advertising with the catchword “Less is Better” to grab attention from the consumers and also advertising a comparison of tar and nicotine on this cigarette and other cigarettes. it tries to draw attention of the consumers by presenting information like ratio of tar and nicotine is 4.4 and 0.43 mg respectively while the other regular cigarettes contain 16 and 1.5 mg. Remarkably, according to the anti-tobacco law, applying any brand element which may create a misleading situation or misguides people about public health is a punishable offence. The law orders to penalize with a simple imprisonment of not more than three months or a monetary fine not exceeding Tk 100,000 or both, and the penalties will be doubled is the violation is repeated. Such bad attempts should be stopped now to protect the public health.