Death Marketing -2

DTI ads to market its products

Recently, Dhaka Tobacco Industry (DTI) has been conducting innovative advertisement for its cigarette brand ‘Sheikh’. They are distributing a 10-stick cigarette pack for free to the smokers to promote the brand. Besides, DTI also distributing pad and T-shirts resembling the cigarette brand which is against the tobacco control law. They also providing some notebooks to the cigarette sellers to inspire them in selling this particular brand. Notably, this is a punishable offence and the law orders a simple imprisonment not exceeding three months or a monetary fine of not less than Tk 100,000 and ins some cases both the penalties are applicable. If the crime is committed twice, the penalties will be doubled accordingly. Such aggressive activities need to be stopped by implementing the law.