Death Marketing -2

JTI desperate to capture cig market

Japan Tobacco Inc. (JTI) has recently started promoting its new cig brand LD cigarette with activities that directly violate the tobacco control law of the country. The company, particularly to attract the youth, is distributing attractive leaflets that claim LD as ‘an international brand produced by Japanese tobacco blend experts’. It should be mentioned that since its entrance in 2018, JTI has become desperate to capture the cig market share of Bangladesh with its ambitiously designed promotional campaigns disregarding the blatant violation of tobacco control law. Notably, the punishment for advertising tobacco and tobacco products, under the existing law, is a simple imprisonment or a monetary fine not exceeding Tk. 100,000 or both the penalties and if the offence is found again, the punishment will be doubled or tripled accordingly. To save the youth from the destructive clutch of tobacco, JTI's aggressive marketing must be stopped.