Death Marketing -2

JTI's aggressive marketing campaign : targeting people of all economic strata

To encourage people of all socioeconomic strata of the country to lighting up, JTI is introducing new brands with very little difference in prices. Point-of-sales and retail points across the country including the capital Dhaka have already been covered with promotional posters and stickers of JTI brands. The introduction of new brands has long been a strategy of tobacco companies to undermine the effects of tobacco taxation by letting them switch to new brands with considerably lower prices. On the other hand, anti-tobacco organizations have also been urging the policymakers to reduce the number of price slabs for a long time. The government's sheer negligence towards this demand is now letting the tobacco companies to reap huge amount of profits exploiting this loopholes. Such inaction will keep the PM's vision of a tobacco-free Bangladesh by 2040 unrealized.