Death Marketing -2

BATB’s promotional gifts: Sellers are receiving; customers are using

Very recently, a promotional advertisement of Gold Leaf cigarette carrying a lighter has been noticed in the points-of-sales. While it is written on the advertisement that it is to be used by the sellers only, the customers are, in fact, the one actually using it. Such promotional activity is a ploy of BATB to expand its death trade. It should be mentioned here that the Smoking and Tobacco Products Usage (Control) (Amendment) Act, 2013 has banned all sorts of commercial activities to promote tobacco usage as unlawful and punishable offense. The punishment for advertising tobacco and tobacco products, under the existing law, is a simple imprisonment or a monetary fine or both. The penalties will be doubled or tripled according for repeated offence. To ensure the proper implementation of the law, such promotional campaigns must be stopped.