Death Marketing -2

Japan Tobacco Violating TC Law to Promote Products

In another aggressive campaign to encourage people into lighting up, Japan Tobacco Inc. (JTI) is now using t-shirts and boxes decorated with the color and logo of its LD. An investigation of Tobacco Industry Watch BD revealed that the company’s sales and marketing team members are promoting LD cigarette in public places while wearing these t-shirts and holding these boxes. Notably, the penalty for advertising tobacco products in the existing law is a simple imprisonment not exceeding three months or a monetary fine not exceeding Tk. 100,000 or both. For each repeated violation, the fine doubles or triples accordingly. So, in order to strictly implement tobacco control law, such promotional campaigns must be stopped immediately.