Death Marketing -2

Bagging Govt. Awards: A Cunning Tactic by BATB

In 2021 alone, British American Tobacco Bangladesh (BATB) was awarded 06 times by a number of government bodies and government-affiliated institutions. These awards have been handed over to BATB officials through grand ceremonies, in the presence of influential policymakers, such as the Industries Minister, the Commerce Minister and the Planning Minister. BATB used these awards to salvage its brand image and extract benefits for its business. It is impossible to achieve a tobacco-free Bangladesh while handing over accolades to tobacco companies. So, showering tobacco companies with awards must come to an end.