Death Marketing -2

End ‘Battle of Minds 2022’, Save Youth

British American Tobacco Bangladesh (BATB) has been promoting its Battle of Minds 2022 in full swing using catchy buzzwords such as ‘innovation’, ‘ecology-environment’, ‘sustainability’ etc. Very recently, the company has organized a combined roadshow with the motto of ‘Engineering A Better Tomorrow’ where nearly 250 students from the country’s top public and private engineering and technology universities participated. BATB’s top management officials were among the interactive panel discussants. Through such events, BATB is hiding its death trade, influencing the minds of the youth and shaping the narrative surrounding sustainability in Bangladesh. It should be noted that BATB has been organizing Battle of Minds since 2004. Despite a directive from the University Grants Commission (UGC) of Bangladesh to end all promotions of tobacco companies under the guise of Battle of Minds, such roadshows and discussions hardly stopped.