Death Marketing -2

Shrewd Tactic to Promote CAMEL!

By showcasing CAMEL cigarettes in decorative glass boxes, Japan Tobacco International (JTI) is promoting its brand. The decorative pieces hold a message saying that "intended for retailers' information, not for display". However, a field investigation reveals that JTI is providing these boxes at shops with the sole intention of alluring the youth to its products. Such advertisement and promotion should be stopped by ensuring strict implementation of the tobacco control law.