Death Marketing -2

Japan Tobacco's Campaign to Promote LD Cigarette!

Japan Tobacco has launched a massive promotional campaign for its brand LD as a part of which the company is displaying danglers and posters at points of sale all over the world that read "The Time is Ripe!" The sole purpose of these promotional items is to lure the youth into smoking. According to the tobacco control law, any time of advertisement and promotion of tobacco products at points of sale is considered a punishable offence. Strict implementation of the tobacco control law must be ensured to put an end to such violations.