Death Marketing -2

Marlboro's Tempting Message to Potential Consumers

Philip Morris International (PMI) is advertising its Marlboro brand by pasting promotional stickers at points-of-sale that read 'No 1 IN THE WORLD FOR 50 + YEARS'. The purpose behind such a campaign is to allure potential youth customers into smoking. However, all such advertisement and promotion of tobacco products, banned by the tobacco control law, must be stopped immediately through strict implementation of the law.